"Like many libertarians, Hefner wanted to be free, but he wanted to be free from government tyranny only so he could exercise a kind of unaccountable private tyranny. As with libertarianism always, “freedom to be a dick” seems to be the goal. He wanted to establish a “new morality” that would simply let him do as he pleased to women, without any ethical constraints. “Liberty,” while essential, is meaningless unless it is also coupled with a set of standards for how people should actually behave toward one another."